Reel Bliss was started in 2009 by Matt and Sara Bliss, a young couple living in Boca Raton, who spends most of their free time on the water or in the outdoors. Both of them have grown up fishing in Florida, where they probably learned to bait a hook before most learn how to add. Sara remembers asking for a tackle box for Christmas when she was younger, when all her friends were asking for Barbie Dolls. And Matt has been his dad’s first mate since he was in diapers.


The idea of starting a fishing apparel line persistently came up in conversation, until one day, Matt & Sara said to each other “we have to do this!”
Their passion for the sport has set the standard high to create a quality fishing apparel line; something that fit great, looked good and most importantly was different. All of the designs are passionately created and hand drawn by Sara and Matt. The inspiration of the apparel comes from the name itself; when fishing and spending a day on the water, it is nothing short of "Reel Bliss.”



“Reel Bliss is a company that provides quality fishing apparel to all anglers, or simply anyone who has a love for the water. Here at Reel Bliss, our pores are clogged with sunscreen, our veins are flowing with saltwater and we live for the thrill of the next big catch!

Fish in style....
fish in Bliss/blis/ Noun

1. Perfect happiness; great joy.
2. Something providing such happiness